Typography
The strategic decision to simplify the design by exclusively utilizing black color and left-aligned text is driven by a focus on clarity, consistency, and establishing clear UX patterns. By employing black text, the blue color can be reserved as a distinct interactive element, enabling clear differentiation for users between text and interactive elements. This approach enhances the user experience by providing a clear visual distinction and ensuring a consistent and cohesive design language.
In addition to color, the decision to align text to the left enhances readability and understanding. Left-aligned text creates a clear visual hierarchy, enabling effortless scanning and navigation. This approach provides a structured and organized presentation of information, ensuring that our messages are easily absorbed and comprehended by their target audience.
By simplifying, we also ensures consistency across various platforms and mediums. Whether it's their website, product, or digital service, the brand's visual identity remains uniform and instantly recognizable. This consistency strengthens our overall brand recognition and fosters a sense of trust and familiarity with their audience.